Founded in 2014 by Clea Massiani, Chris Grunder, Mariel Bayona, and Emily Reynolds, Bass & Reiner is a curatorial project with the goal of introducing local artists to a broader audience and bringing artwork from elsewhere to The Bay Area, expanding beyond traditional regional boundaries. The project began as an exhibition space located in the now-displaced Studio 17 artist organization, inside the Redlick Building on 17th & Mission. In March of 2016 Bass & Reiner Gallery opened as a charter tenant in the Minnesota Street Project. It is currently directed by directors Clea Massiani and Chris Grunder.
Bass & Reiner's branding is by Vissuel.